Out of chaos comes clarity
“There is a tremendous amount of craftsmanship in-between a great idea and a great product”
Steve Jobs.
Many people confuse creativity with innovation.
So, what’s the difference between innovation and creativity?
Innovation is about making sense of the ideas your people come up with (if they actually give them to you) and filtering the best ones that will work now. They need to be tested rigurously to make sure they float.
The amazing ideas that the world is not quite ready for need to be incubated and prepared for the future.
